GA4 Setup, Event Tracking and Analytics Reporting for Irish Businesses

We audit, configure and manage Google Analytics 4 accounts for Irish businesses, setting up accurate event tracking, conversion measurement and Looker Studio dashboards so you can make data-driven decisions.

Analytics dashboard showing revenue, engagement, and acquisition metrics for a digital marketing agency in Dublin.
Google Tag Manager dashboard showing GA4 events and tag details for digital marketing in Dublin.
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Analytics Audit and Requirements Gathering

We begin by reviewing your current GA4 and GTM configuration, identifying gaps, errors and missing tracking. We also conduct a requirements workshop to align the measurement plan with your business objectives and conversion goals.

Configuration and Event Tracking Implementation

We implement all required changes via Google Tag Manager, including GA4 configuration tag updates, custom event tags, conversion marking and any required data layer modifications.

Dashboard Build and Data Connection

We build your Looker Studio reporting dashboard, connecting GA4, Google Ads, Search Console and any other relevant data sources into a single automated view.

Testing, Validation and Handover

We conduct thorough testing of all tracking events using GTM Preview and GA4 DebugView, validate conversion data and run a live recorded handover session for your team.

Google Analytics 4 Audit and Configuration

We conduct a full audit of your existing GA4 property, checking data stream configuration, tag implementation via Google Tag Manager, data retention settings, consent mode, cross-domain tracking and referral exclusions.

Custom Event and Conversion Tracking

We configure custom GA4 events to track the specific actions that drive revenue and leads for your business, including form submissions, phone and email clicks, booking button interactions, add to cart, begin checkout and purchase events.

Google Tag Manager Setup and Management

We implement and manage your tracking through Google Tag Manager, giving you a clean, centralised tag management solution that makes future tracking changes faster and reduces the risk of implementation errors.

Looker Studio (Data Studio) Reporting Dashboard

We build custom Looker Studio dashboards that combine data from GA4, Google Ads, Search Console and other sources into a single, automated reporting view tailored to your KPIs.

Google Search Console Integration

We connect and verify your Google Search Console property, link it to your GA4 account and configure it to appear in your GA4 reports, giving you direct access to keyword impression, click and position data.

Handover Workshop and Team Training

Once configuration is complete, we run a live, recorded handover session walking you through your GA4 account and Looker Studio dashboard. You leave knowing how to read your reports, interrogate your data and act on your insights.

Previous Work
That Drive Results

What Our Clients Say

Don’t just take our word for it – hear from the businesses we’ve helped grow.

GA4 and Analytics

Accurate Data That Drives Better Marketing Decisions

With a properly configured GA4 account, you can attribute revenue and leads to the specific channels, campaigns and content driving them. You can identify where users drop off in your booking or purchase funnel, understand which traffic sources deliver your best customers and make confident, evidence-based decisions about where to invest your marketing budget.

Training and Support

Clear Reporting and Knowledge Transfer

We do not just configure your analytics and disappear. Every implementation includes a live, recorded training session so your team understands what the data means and how to use it. We remain available for follow-up questions, account updates and additional reporting requirements after the project closes.

GA4 Setup and Analytics Services for Irish Businesses

Our Google Analytics 4 setup and measurement services are most valuable for businesses that are investing in digital marketing and need accurate data to evaluate performance and guide decisions. We regularly work with:

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info@effector.ie
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(01) 578 5930
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Get a Quote

We price analytics projects based on the complexity of your website, tracking requirements and reporting needs. Whether you need a simple GA4 audit or a complete reporting setup, we provide clear recommendations and transparent pricing from the outset.

GA4 Setup and Analytics Reporting Pricing

GA4 Audit and Configuration | from 490 + VAT

A full audit of your existing Google Analytics 4 and GTM setup, followed by complete configuration of all required events, conversion tracking and consent mode. Recommended for any business investing in digital marketing that wants to ensure their data is accurate.

Full Analytics and Reporting Setup | Custom Quote

Includes GA4 configuration, custom event tracking, Looker Studio dashboard build, Search Console integration, BigQuery connection (where applicable) and a live handover training session. Priced based on account complexity and reporting scope.