Effector partnered with Sam’s Barbers to design and build a single website that works across multiple locations without losing the clean, modern feel of the brand. The new site focuses on service discovery and bookings, featuring easy updates for all locations, a fully responsive build, and strong SEO performance throughout.
To drive appointment bookings and maximise ROI, we implemented a Google Ads strategy targeting high-intent searches. Campaign restructuring gave us better control over budget and targeting, while refined location targeting allowed us to capture demand at a local level across their various branches.
Our strategy included seasonal budget pushes during key periods, automated bidding, and ad copy tailored to local search behaviour. These efforts, combined with the new functional design, contributed to a significant lift in bookings, revenue, and overall campaign efficiency for one of Ireland’s best-known barbering brands.
