We have worked with DID Electrical for several years, supporting the brand’s e-commerce growth across key trading periods and always-on digital activity. Our ongoing work has focused on improving the efficiency, structure, and scalability of DID’s paid media activity, helping the team drive stronger online performance while adapting to changing customer behaviour, seasonal demand, and category priorities.
Strategy paragraph: Our strategy combines lower-funnel demand capture with scalable product-led campaigns across Google and Meta. Over time, we have refined account structure, campaign segmentation, product feed quality, creative testing, and budget allocation to support more efficient growth. More recent activity has built on these foundations, with stronger use of automated campaign types, dynamic product advertising, and category-specific campaigns helping DID continue to improve performance while maintaining a disciplined approach to spend.
