We partnered with Knight Frank to drive high-quality leads for luxury property developments through Meta & Google Ads. The goal was to maximise conversions while keeping costs efficient in a competitive, high-value market.
Strategy paragraph: Precise targeting, geo-specific campaigns, and continuous optimisation of ad copy and bidding strategies delivered a significant uplift in lead generation and overall cost efficiency. Google Ads acted as the core intent-capture channel, supported where relevant by geo-targeted paid social and retargeting activity. The approach helped Knight Frank build a strong pipeline of qualified prospects and establish a more predictable cost per lead across its developments.
