Effector managed the full digital advertising campaign for The Wedding Show’s January 2026 event, running across Google, Meta, and TikTok simultaneously. The campaign delivered strong ticket sales and high-quality website traffic while maintaining an efficient blended cost per acquisition across all channels.
Strategy paragraph: Google Search acted as the primary direct-response driver, capturing high-intent users at a €2.41 CPA through branded and event-specific keywords. Meta drove 545 purchases through a combination of broad targeting, remarketing, and engaged couple audiences, with image-led creative significantly outperforming video in both volume and cost efficiency. TikTok was repositioned mid-campaign from conversions to traffic, which reduced the cost per click from €0.51 to €0.12 and generated over 4,900 link clicks to support top-of-funnel awareness at scale.
