From launching social platforms from scratch to managing large-scale TikTok and Meta campaigns, Effector has helped Gino’s Gelato grow into one of Ireland’s most recognisable dessert brands online. Through a combination of UGC-led creative, paid advertising, product launches, store campaigns, and trend-driven content, the partnership has consistently delivered strong audience growth, engagement, and commercial impact across multiple locations.
Effector developed and managed an ongoing social and paid advertising strategy designed to support Gino’s Gelato’s continued growth across Ireland. Campaigns combined platform-native creative, UGC-style content, paid amplification, and seasonal marketing strategies to increase visibility, engagement, and customer action across TikTok and Meta.