Vhi Women’s Mini Marathon

Selling Out Ireland's Biggest Women's Event Through Paid and Organic Social

What We Delivered

Meta Ads Paid Social Creative Strategy Organic Social Campaign Strategy TikTok Ads

Increase in Conversions

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Decrease in Cost Per Conversion

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Total Paid Conversions

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Over eight years, we have helped Vhi Women’s Mini Marathon grow its reach and registration numbers year on year. In 2025, the event sold out faster than ever before, despite running on half the previous year’s budget.

Strategy paragraph: Paid and organic activity worked in tandem across the campaign, with Meta and TikTok driving over 2,700 sign-ups and a 15% increase in organic followers across channels. Refined targeting, creative testing, and real-time optimisation delivered record efficiency and stronger engagement than any previous year.

Client Feedback

“Working with Effector over the past few years has been a genuinely positive experience for our team. They’ve supported us across both paid ad campaigns and organic content, and consistently bring a high level of professionalism and insight to everything they do.

What stands out most is how communicative and responsive they are. They really listen to our feedback and take it on board, which makes the whole process feel collaborative. They’re quick to respond, proactive with ideas, and always willing to adapt when needed.

They also stay on top of the ever-changing social media landscape, keeping us informed about the latest updates and trends so we can stay ahead. They are strategic thinkers and are passionate about how to improve performance and get the best results.”

Laura Smyth

Marketing Manager, DSD Events

Vhi Women's Mini Marathon

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