Gino’s Gelato

Scaling a Leading Irish Dessert Brand Through Social & Paid Advertising

What We Delivered

TikTok Followers Grown From Zero

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Average Annual Audience Reach

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Social Link Clicks Across Campaigns

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From launching social platforms from scratch to managing large-scale TikTok and Meta campaigns, Effector has helped Gino’s Gelato grow into one of Ireland’s most recognisable dessert brands online. Through a combination of UGC-led creative, paid advertising, product launches, store campaigns, and trend-driven content, the partnership has consistently delivered strong audience growth, engagement, and commercial impact across multiple locations.

Effector developed and managed an ongoing social and paid advertising strategy designed to support Gino’s Gelato’s continued growth across Ireland. Campaigns combined platform-native creative, UGC-style content, paid amplification, and seasonal marketing strategies to increase visibility, engagement, and customer action across TikTok and Meta.

Client Feedback

Over a multi-year partnership, Effector has worked closely with Gino’s Gelato to support the brand’s digital growth, campaign rollouts, and social advertising strategy across multiple platforms and locations.

“I’ve worked with Effector as the marketing lead on the Gino’s Gelato account for six years. From building social platforms from scratch to developing brand identity and activating new store and product launches, they’ve delivered at every stage and every ask.

Our TikTok alone now stands at 38.5k followers, built from zero using their expertise to drive content effectiveness and efficiency and build a loyal, engaged following.

Working with Effector, the results have been consistent: continuous growth translating into real commercial results. A dedicated, creative, and professional team who go above and beyond without being asked.

The best partners I’ve worked with.”

Karen Reilly
Marketing Collective - on behalf of Gino’s Gelato
Gino’s Gelato

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What Happens Next?

1. Discovery Call

We have a chat to get to know your business, what you are looking for and what success looks like for you.

2. Tailored Proposal

We send you a clear proposal with everything laid out, costs, timelines and next steps.

3. Build & Launch

We get to work and keep you in the loop at every stage until your project is live.